How to Build a Million Dollar Webcam Career – Section 2

How To Build a Million Dollar Webcam Career

Amy’s Master Plan – My Guide to Building a Million Dollar Webcam Career

Welcome to Section 2! If you haven’t yet completed Section 1, I recommend going back and hitting that first. It is the foundation for everything else we’re doing.

I won’t waste any time rehashing stuff covered in Section 1. Instead, I want to jump right in and get started on Building Your “You.”

Section 2: Building Your “You”


  1. Section 2: Building Your “You”
  2. Section 4: Getting Online!
  3. Section 5: Building Your Fanbase
  4. Section 6: Expanding Your Business
  5. Section 7: Building Your Retirement

Who Are You?

Question: What do John Wayne, Lady Gaga, Marilyn Monroe, Caitlyn Jenner, and Barack Obama all have in common? The answer is that in their public lives, they all adopted names and/or personas that are different from their original, birth identities. This is done for a wide variety of reasons… privacy or religion or sexual preference. Sometimes it’s a defense mechanism. And sometimes it’s done simply for marketing purposes. After all, which is more marketable, “John Wayne” or “Marion Morrison”? “Lady Gaga” or “Stefani Germanotta”?

Stage Names - John Wayne - Lady Gaga - Barack Obama - Marilyn Monroe - Caitlyn Jenner

Bottom line is, if you want to build a Million Dollar webcam empire, I think you should start with a great Stage Name. It should be memorable, short, descriptive, and easy to spell. I’ve written an entire article on this subject. You can read it here: How to Select the Perfect Stage Name.

That page even includes a nifty Name Checker Tool – so as you brainstorm Stage Name ideas you can make sure nobody else is using your name.

What Are You?

You can’t fully define “Who” you are without considering “What” you are. Are you a 19 year old college coed? Or a 40-something Cougar? Perhaps you’re a Fetish Queen or a BBW. All of these characteristics are part of the calculus you will use to shape your online identity.

The best advice I can give you in this area is to be honest with yourself. Embrace who you are. And cater to your own sexual interests. Authenticity is key.

So if you’re in your 30s, don’t pretend to be 19. Don’t try to be a Dominatrix if you don’t have some genuine interest in that area. If you’re a little “thick in the bottom” embrace that! Guys love big booty girls. In other words, follow Shakespeare’s advice, “This above all: to thine own self be true.”

Shakespeare - To Thine Own Self Be True

I’m spending time on this because all of these things are building blocks that you will use to flesh out your online identity. Remember, you can be anyone you want to be! Even if you’re shy and demure in your real life, you can be bold and lascivious online.

True Story: When I started, I had a problem. I was just ordinary. Blonde. Petite. And oh-so-average. I didn’t have big boobs or special talents. I’m not a squirter. I was not really into crazy sex or bondage or anything fun like that. To be blunt, I was pretty boring.

But I’ve always had a bit of a panty fetish. And so I just went with that. I made a big deal about panties. Panty modeling, upskirts, nylons, lingerie. And of course, guys wanted to buy my used items, so my business just blossomed from there.

I started off with an honest assessment of myself, added a fetish that was genuinely interesting to me, and I put in the work night after night.

That’s how I started. That’s how Amy Lockheart carved her place in the world. And I want you do to the same thing.

To create your perfect identity, you will have to answer the Who and What questions for yourself. Nobody can do that for you. But I encourage you to use all of your best assets. Focus on your strengths and personal interests. Then match those with an outstanding Screen Name and you’ll be well on your way to success. In a short time, you will find a groove. You will perfect your craft. It will feel natural. And you will be unstoppable.

More Than a Name

Your online identity is MUCH more than just a Stage Name. In fact, your Stage Name is only a starting point. Once you have the name in place, you may feel a desire to develop a unique personality to go along with it. This is fun, because your online personality can be wildly different than your real-life personality. It’s also extremely liberating because it’s your Public identity who is taking all the risks. It’s your Public identity who is exposed to critiques, not you.

I’ll use myself as an example. Amy Lockheart is not my real name (*gasp* I’ve never publicly admitted that before). And Amy’s personality is much more confident and outgoing than my own. In real life, I’m quite shy and introverted. I’d rather curl up with my cat and my iPad than put myself on stage under the bright lights. But not Amy! She’s uninhibited and exciting. She’s sociable and adventurous. She’s a rockstar and I’m, well… kind of boring.

Avril Lavigne

I’ve never talked about this before, but back when I created Amy, I fashioned her as a blend between myself (the real me) and Avril Lavigne. Avril was one of the biggest acts going at the time, and she had this confident, rebellious, and carefree attitude that was very attractive to me. So I mimicked some of those characteristics and molded them into my Amy Lockheart personality. This entire process helped me to overcome my earliest fears. It insulated the real me from any online criticisms. And it gave me the attitude and ambition necessary to carry on even when I was feeling discouraged.

If you’re already super outgoing and gregarious, then you may not need any of that extra inspiration. But if you’re an introvert like me, you may find this technique – of mirroring someone else – to be helpful in your own career.

But developing your online persona gives you MANY other key advantages as well…

Separation Anxiety

A Stage Name helps you to keep your Real Self and your Online Self separate. And by keeping your identities separate, you bolster your own, personal privacy (which is critically important).

True Story: In 2005, about a year after I started camming, one of my most prolific fans drove over 1,600 miles to camp out in front of the post office where I received my gifts and fan mail. He literally sat in front of that post office for 3 days, from sun up to sun down watching and waiting for me to come by and pick up my mail.

Even creepier, he was staying in a hotel about two miles from my house, and was coming into my chat room every night pretending that he was still 1,600 miles away. When he did finally see me at the post office (on the 4th day of his stakeout) he chickened out and never approached me. Thank God. At that point in my life, I don’t know what I would have done.

But here’s the thing… The only reason I know anything about this incident is because he told me the whole story later on during a private cam show. He described my car, the clothes I was wearing, everything. For whatever reason, he didn’t follow me to my house (or so he said), but who knows what could have happened if he’d been more aggressive!?

I share that story not to scare you, but to reiterate that privacy and security are essential.

So at the very minimum, I suggest you create a separate email account (through Gmail, Hotmail, Hushmail, etc.) that you use for business only – and never, ever mix business emails with personal emails. I recommend doing this immediately – just as soon as you’ve chosen your Stage Name.

Personally, I no longer accept mail or packages from fans, but if you want to, you should get a separate mailing address. Use a place like Mailboxes Etc. or the UPS Store. And consider asking a boyfriend or roommate to check the mail for you. Receiving mail is not essential, and certainly not something you need to do right now. You can set it up later if you want. But for obvious reasons, you should never, ever reveal your home address to any of your online fans – no matter how much you think you can trust them.

As for talking to fans on the phone… don’t worry about setting up separate phones or phone numbers. I have a great solution for that, and we’ll discuss it in Section 5. For now, I’ll just say never, ever give out your real phone number to anyone online. You never know what can be traced, so just don’t do it.

If you plan on using Social Media to promote yourself (and I think you should) then obviously, you don’t want your real name floating around Facebook and Twitter with pictures and links to your sex chat room. So always keep those accounts separate as well. We’ll talk more about marketing and self-promotion in Section 4.

Browsers – Business vs. Personal

To help me keep my personas (and all the related accounts) separate, I’ve found it helpful to use separate browsers. I always use Chrome for personal stuff and Firefox for business. I never mix the two. I even keep a personal iPad on which I never, do anything business related. I keep that separate my for books, music, personal emails, and personal Facebook stuff only.

You will develop your own system, and it will evolve over time, but start thinking in these terms of separation right now. It will really help you to stay organized later on.

Bottom line… If you do it right, the only people on Earth who will be able to link your Real Name to your Stage Name are the people who run the webcam site(s) you work on. Obviously, they will know your Screen Name. And they will have your personal identification records (required for age verification and your paychecks). But I can promise you that they will always keep your information safe. If they leaked private details about their models or members, they’d be out of business overnight.

Obviously, your bank will know you by your real name. The Government will still know you by your real name. And you can rest easy knowing that the webcam sites aren’t going to “report you” or anything like that.

Note: If you are worried about future employers finding out about your webcam career, don’t be. First, as I said, the webcam companies are not sharing model info with third-party entities or employment databases – after all, you’re classified as an independent contractor, not an employee. And second, future employers are going to know you by your Real name. So if they check up on your Social Media footprint, they’re only going to see your Personal accounts. This is another reason why you MUST keep your profiles separate.

Perfecting Your Brand

The last thing I’ll cover with regard to your “You” is how your online identity relates to your branding and trademark. I’ve said many times before that your Stage Name is your Brand. It is the keyword people will use on Google to search for you. So think of your name in those terms. I won’t restate everything I wrote in my Select a Perfect Screen Name article, but that information is pertinent to this entire section.

To build on that, I highly recommend creating a personal Logo for your new Stage Name. A logo helps to solidify your brand and it will make you stand out from all the other cam models. Once you have your logo in place, you can use it to watermark all of your images, videos, profile pages, Twitter page, etc, etc.

If you’re handy with Photoshop or some other graphic software, you can do this fairly easily. If not, you can have a custom logo made for under $50. On Fiverr you can get great looking logos for as little as $5.

Logo Design Resources:

  • Pixlr – Free online graphic design program, like Photoshop, to make your own logos.
  • Fiverr – For $5 you can hire freelance artists to create graphics and logos for you.
  • DesignMantic – Automatic logo generator. If you like a design you can buy it for $37.
  • Google: Cheap Logo Designs – Need more ideas or resources?

AmyLockheart - Logos

I do all my own Photoshop work, but just for fun I ran my name through the auto-logo generator at DesignMantic (link above) and in a matter of seconds it gave me some nice prototypes.

Do you see how having your own logo – and layering it over your images and videos – instantly elevates your work? It gives you an added professionalism that commands extra respect. You can still be an amateur girl nextdoor. But having your own brand says that you take your work seriously and you treat it like a real business.

FRIENDLY WARNING #1: Please don’t let this section overwhelm you. We’ve covered a lot of ground and none of it is going to snap in to place overnight. For example, it took me several days of brainstorming to finally focus in on the Avril Lavigne / Amy Lockheart connection. It wasn’t instantaneous. Remember that we’re building a Million Dollar Career. Careers are long lasting, and they don’t just happen overnight.

FRIENDLY WARNING #2: Please don’t get stuck toiling away on something I’ve said above – like creating a logo or finding a celebrity to emulate. Don’t allow the periphery details to keep you from getting online! Because you won’t make ANY money until you click that “Broadcast Now” button. So the NUMBER ONE most important thing for you to do ASAP is to get online and start broadcasting. All of this other stuff, while important, is secondary.

SO… In the next section we’re going to talk specifically about getting online. And the good news is… it’s so easy, you can be logged in and making money just minutes from now.

Congratulations!   You’ve Completed Section 2

Awesome job. In this section we’ve discussed the benefits of creating a Stage Name, branding your new name, and keeping your public identity totally separate from your real identity. These are key principles in building a successful webcam career and protecting your privacy.

In Section 3 we’re going to… hit the ground running. We’re going to setup your cam room, make sure your computer is up to speed, and we’re going to get you logged in for your first live cam show!


  1. Section 2: Building Your “You”
  2. Section 4: Getting Online!
  3. Section 5: Building Your Fanbase
  4. Section 6: Expanding Your Business
  5. Section 7: Building Your Retirement

I would love to know what you think about my Master Plan guide so far. Are you soaking it all in? Is it making sense? What kinds of questions or concerns do you have for me? Let me know by dropping your thoughts in the comment form below.



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